Email: adpressinc@aol.com
Phone: 212-679-1710
135 East 54th Street, Penthouse F
New York, NY 10022-4539 
Contact: Bill Meyer
Tel: 212-679-1710 
Fax: 212-532-9508
adpressinc@aol.com

Quote for the Day

"Farmers are among the most trusting people.  They take perfectly good seeds that could be eaten and stick them in the ground, not knowing whether there will be rain or drought or food or not.  They put forth their hard work without knowing the outcome."
Considerations for Selecting Paper


1. Lots of high color images and minimal text?
Gloss Coated Paper


2. A combination of color images and text?
Silk Coated Paper


3. Very few images and a lot of text requiring easy reading?
Matte Coated Paper


4. Exact color accuracy and overall high quality image required?
High White Coated Paper.


5. Text and images on two sides of the paper?
High Opacity Paper


6. Not much content but want it to feel substantial?
High Bulk Coated Paper


7. High quantity of items being sent by mail?
High Bulk, Low Weight Paper


8. Complicated Construction?
Paper with Excellent Folding Characteristics


9. Long-lasting whiteness and quality?
Coated Wood-Free Paper

Pantone Colors








Click Here...
The Psychology of Color








Click Here...
(Clicking on a link below)
Pantone Colors
The Psychology of Color
































Crazy About Tiffany's
The story behind an iconic brand color

February 19, 2016 saw the launch of a documentary about Tiffany & Co., entitled CRAZY ABOUT TIFFANY'S.  The film traces the Tiffany story from its origins with the Tiffany family to the modern day globally desired brand including the story behind the iconic Tiffany Blue color as defined by the Pantone Color Institute's custom color program.
Click on Crazy About Tiffany's to hear more!

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Adpress, Inc. ® 135 E 54th Street, Penthouse F, New York, NY 10022
The Psychology of Color











Color psychology is the study of colors in relation to human behavior. We can use this information to determine how color affects our day to day decisions, including the items we buy. 

Color plays a critical role in how people perceive your brand because it evokes feelings and can create emotional responses. By studying color meanings, you can use that knowledge to attract and connect with your ideal customer. 

The tricky part is that not all people relate to colors in the same way. Color meanings may have something to do with your past, your experiences or even your culture. Unfortunately, this means that the same color can have both negative and positive associations. 

We have listed a few of the most popular colors below to help educate you on the color meanings for the most popular colors used. 

RED- POWER, ENERGY, PASSION, DESIRE, SPEED, STRENGTH, POWER, HEAT, LOVE, AGGRESSION, DANGER, WAR, VIOLENCE, INTENSITY, CELEBRATION, LUCK, STOP OR DANGER.

YELLOW- JOY, OPTIMISM, HAPPINESS, DANGER, SUNSHINE, IDEALISM, IMAGINATION, HOPE, SUMMER, DECEIT, PHILOSOPHY, DISHONESTY, COWARDICE, BETRAYAL, JEALOUSY, DISEASE AND WARNING. 

GREEN- NATURE, ENVIRONMENT, HEALTH, GOOD LUCK, RENEWAL, YOUTH, VIGOR, SPRING, GENEROSITY, FERTILITY, JEALOUSY, INEXPERIENCE, ENVY, MISFORTUNE, START SIGNAL.

BLUE – PEACE, HARMONY, UNITY, TRUST, TRUTH, SECURITY, CONFIDENCE, CONSERVATISM, ORDER, COLD, TECHNOLOGY, CLEANLINESS, DEPRESSION, LOYALTY, IMMORTALITY, STABILITY, MASCULINITY AND PROTECTION. 

PURPLE- ROYALTY, NOBILITY, SPIRITUALITY, CEREMONY, MYSTERY, TRANSFORMATION, WISDOM AND ENLIGHTENMENT. 

ORANGE- ENERGY, BALANCE, WARMTH, ENTHUSIASM, VITALITY, EXPANSION, FLAMBOYANT,

GRAY- SAFETY, RELIABILITY, INTELLIGENCE, MELANCHOLY, MODESTY, DIGNITY, MATURITY, SOUNDNESS, FUNCTIONALITY, OLD AGE AND GRIEF. 

BROWN- EARTH, HEARTH, HOME, OUTDOORS, RELIABILITY, COMFORT, ENDURANCE, STABILITY, SIMPLICITY, COMFORT, NATURE.

WHITE– REVERENCE, VIRGINITY, NOTHINGNESS, CLEANLINESS, PEACE, HUMILITY, PRECISION, INNOCENCE, YOUTH, BIRTH, WINTER, SNOW, GOODNESS, MARRIAGE, COLD, CLINICAL AND STERILITY. 

BLACK– POWER, SOPHISTICATION, FORMALITY, ELEGANCE, WEALTH, MYSTERY, FEAR, EVIL, ANONYMITY, UNHAPPINESS, DEPTH, STYLE, SADNESS, REMORSE, ANGER, UNDERGROUND, TECHNICAL, GRIEF AND DEATH. 

In summary, color can indeed influence a person, and although color can be useful in marketing, its value and extent of use depends on how it is used and the audience it is used on. The use of color will have different effects on different people, therefore experimental findings cannot be taken as universally true. 

It’s our business to know how to capture all colors with precision so that your visual solutions reflect the values that your brand stands for. Contact us today for a consultation.